Corporate Strategy of Samsung Electronics: From a National Champion to a Global Leader

• This case study focuses on recent Samsung Electronics’ corporate strategies, in particular how the company succeeded in becoming a ‘global leader’ in the industry. Furthermore, the case also shows what kind of company structure was built and provides insights into management style and leadership in the company. The case is developed in four chapters: first, an introduction into the theoretical approaches to be applied for case analysis. Second, the case introduction focuses how Samsung Electronics became ‘national champion’, before moving on explaining how Samsung Electronics emerged as a ‘global leader’; and last Samsung Electronic’s strategy for sustainable globalization of the corporation. The challenges for Samsung Electronics associated with being a ‘global leader’ are summarized afterward. The conclusions are structured in a way to provide questions how the case might be analyzed by applying the theoretical concepts introduced in the theoretical background chapter.

Subject headings

SAMHÄLLSVETENSKAP  -- Social och ekonomisk geografi (hsv//swe)

SOCIAL SCIENCES  -- Social and Economic Geography (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

global strategy; Korean enterprises; International Business; Samsung Electronics

Publication and Content Type

ref (subject category)

kon (subject category)